Time to look ahead at the month of March 2022 at the events, anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March … [Continue reading]
Need A ‘Killer’ Headline? Try This…
"If the headline is poor, the copy will not be read. And copy that is not read does not sell goods." - John Caples, writer of the classic headline "They laughed when I sat down at the piano...but when I started to play..." Headlines are one of the … [Continue reading]
Looking Ahead – Marketing Calendar February 2022
Let’s take a look at the coming month of February 2022 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2022. This month sees … [Continue reading]
Looking Ahead – Marketing Calendar January 2022
2021 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar for January 2022. So let’s take a look ahead at some of the events, anniversaries and other … [Continue reading]
Humbug and Big Brand Christmas Ads 2021
The Christmas and Festive season is upon us... ...and that means the annual parade of special Christmas advertisements from Big Names and Big Brands. This year in the UK, John Lewis...a department store with a food business in Waitrose...is at the … [Continue reading]
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