Drayton Bird is...in my view...one of the greatest marketers and copywriters of recent times. The video above shows some highlights of a presentation he gave in New Zealand billed as "Drayton Bird's Last Hurrah". In a short 6 minutes, you'll find … [Continue reading]
Looking Ahead – Marketing Calendar May 2022
Welcome to this month’s “Looking Ahead” feature…taking a look at the events, occasions and anniversaries in the month of May 2022 that smart marketers can use as the reason for a marketing promotion. In May 2022… …two notable occasions are… …firstly … [Continue reading]
9 Tested Ways to Boost the Sales Impact of Any Ad Copy
Every so often, I will cast my eye over my large collection of copywriting and direct response marketing books. I sometimes do this when I'm in search of inspiration for a new project. Other times, like this one, it's more for the purposes of a … [Continue reading]
Looking Ahead – Marketing Calendar April 2022
Welcome to our regular look at the month ahead, April 2022… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter is the main holiday and this year … [Continue reading]
Are These Type of Graphics Costing You Sales?
I recently came across this article… “Corporate flat art proves big business is infatuated with ugliness” …and it caught my attention. That’s because there’s was something bugging me about a number of online sales letters that I had read in the last … [Continue reading]
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