As a copywriter, I'm always keeping an eye out for examples of both good and bad advertising. I particularly look at headlines. Came across this example recently. It was a short classified style ad on Facebook. The headline was "Low … [Continue reading]
So, What Was The “Secret Tip” For Copywriters And Marketers?
A few posts back in "Stop Press! Australian Copywriting Genius Attacked By Crazed Online Marketing Guru..." I talked about attention grabbing headlines. I also mentioned that there was another "hidden" copywriting and marketing lesson in that … [Continue reading]
Marketing World Shocked As Top Copywriter Stops Writing!
I was going to call this post "Has The Offline Newsletter Had It's Day?" but decided to practice my "National Enquirer" headline skills! So which top copywriter has quit? Well, none actually. However, the great John Carlton has decided to stop … [Continue reading]
Copywriter Pete Godfrey Goes “On The Road”
One of Australia's top copywriters, Pete Godfrey, is going "On The Road" this February and March to present a series of one day seminars called "Turn Words Into Money". If you're a business owner looking to get more out of your marketing or a … [Continue reading]
Marketing Calendar – Who’s Your Valentine?
OK, January is almost over (gee, what happened to the first month of the year) and Valentine's Day is fast approaching. I just received an email from PayPal with a Valentine's Day promotion. If you're going to have a special themed promotion, you … [Continue reading]