One of my all time favourite movies is "Heat". Written and directed by Michael Mann it stars Al Pacino and Robert de Niro in a crime epic set in LA. It's an enthralling, fast-paced movie with a surprising amount of depth to it. It also contains … [Continue reading]
Marketing And Creating Value In Your Product – Haigh’s Chocolates
There's a famous case involving legendary copywriter Claude Hopkins and the Schlitz Beer company. In his book "My Life In Advertising" Hopkins describes an advertising campaign where he explained the enormous lengths the company went to in making … [Continue reading]
Happy New Year! – Have You Planned Your Marketing Calendar?
A belated "Happy New Year" to you! I was away in the UK over the Christmas and New Year period visiting family. As always when I travel, it was interesting to observe what goes on in different countries. I'll have more observations from my travels … [Continue reading]
Why Having A Great Product Is Not Enough
One of the most dangerous fantasies that many business owners have is that because they have a "Great" product (let's leave aside the question of deciding what a "Great" product is) then they can't help but be successful. I recently came across a … [Continue reading]