2023 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar for January 2024. So let’s take a look ahead at some of the events, anniversaries and other … [Continue reading]
Some Tips For Christmas And Holiday Promotions In 2023
It's mid-November...Halloween has been and gone....and... …my local stores are now in full-on, 100% Christmas mode! Not just Christmas promotions either… …this year everyone seems to have jumped the gun on “Black Friday” and started well ahead of the … [Continue reading]
Looking Ahead – Marketing Calendar December 2023
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2023. That is to say, occasions, events and anniversaries that we can use as the building block for marketing … [Continue reading]
Halloween 2023 – Warnings For Marketers From Beyond The Grave…
On this Halloween 2023…I’m reposting a piece that I originally published w-a-a-a-y back in 2014. How things have changed in the world since then! What’s somewhat terrifying however… …is that many marketers appear not to have heeded these … [Continue reading]
Looking Ahead – Marketing Calendar November 2023
Here’s the regular look ahead… …this time at the coming month of November 2023… …for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar for November 2023. FIRST…a reminder that the end of the year and … [Continue reading]