Here’s the look ahead at the month of October 2017 and some of the events, anniversaries and occasions that savvy marketers can use as the basis and reason for an event-driven promotion… …to create your own marketing calendar October 2017. Of course, the stand out occasion, beloved by many marketers, is “Halloween” on October 31. […]
Sherlock Holmes And The Case Of The Consulting Copywriter
To my knowledge, there is no “Case Of The Consulting Copywriter” in the original Sherlock Holmes stories by Sir Arthur Conan Doyle. However, the great detective does have at least one great lesson for copywriters. And in the stories themselves, advertisements play a significant role on a number of occasions… …as we shall see. Before that, […]