To my knowledge, there is no “Case Of The Consulting Copywriter” in the original Sherlock Holmes stories by Sir Arthur Conan Doyle. However, the great detective does have at least one great lesson for copywriters. And in the stories themselves, advertisements play a significant role on a number of occasions… …as we shall see. Before that, […]
Marketing And Movie Trailers – Sherlock Holmes
Very much looking forward to the upcoming “Sherlock Holmes” movie with Robert Downey Jr and Jude Law. I’m a big fan of the original stories and have read them many, many times. So there’s always a degree of trepidation when someone decides to “interpret” a classic. In this case, however, the director Guy Ritchie is […]