Legendary copywriter Gary Halbert may have passed on to the great copy shop in the sky, but his influence lives on. John Carlton (Gary’s long time business associate and buddy) has a post up titled “The Wit And Wisdom Of My Old Halbert, Part 1”. A great read, and looks like it will be the […]
Reflections On The Genius Of Copywriter Gary Halbert
I noted in a previous post the anniversary of the death of legendary copywriter Gary Halbert. Gary was widely regarded as one of the best copywriters in the world and I’d certainly regard him as one of the 3 “Giants” of the Direct Response Marketing world in the second half of the 20th century (the […]