OK, as I write this, it’s still June 12 in the USA… …but it’s morning on June 13 here in Australia. Which means… …I forgot that June 12 is the birthday of one of the greatest copywriters of all time… …the incomparable “Sir” Gary Halbert. (And I forgot despite a very thoughtful email to remind […]
Reflections On The Genius Of Copywriter Gary Halbert
I noted in a previous post the anniversary of the death of legendary copywriter Gary Halbert. Gary was widely regarded as one of the best copywriters in the world and I’d certainly regard him as one of the 3 “Giants” of the Direct Response Marketing world in the second half of the 20th century (the […]