OK, as I write this, it’s still June 12 in the USA… …but it’s morning on June 13 here in Australia. Which means… …I forgot that June 12 is the birthday of one of the greatest copywriters of all time… …the incomparable “Sir” Gary Halbert. (And I forgot despite a very thoughtful email to remind […]
Remembering Legendary Copywriter Gary Halbert
Just received an email from Bond Halbert, son of the late, great Gary Halbert. It’s a year since Gary passed away. Can’t believe it. Cliche, I know, but it really is amazing how quickly time passes. Another sign of advancing years, I guess! Anyway, to mark the occasion, there’s a new article up at the […]