There seems to be a disturbance in “The Force”! Strange events are occurring. For example, in a referendum on June 23, the people of the UK voted to leave the European Union, despite the government, most of the mainstream media and the vast majority of the “Establishment” strongly supporting remaining. In the USA, Donald is […]
Better Website Conversion Tips – Part 11
Better Conversion Tip #11 – Test Different Testimonials If you can swing it, adding a celebrity endorsement will always help to establish credibility. And the celebrity doesn’t have to be Tom Cruise or Madonna. In fact, the best “celebrities” are those who your target market knows within the subject of your niche. Selling a guide […]