Wishing you a very happy and prosperous New Year! Enjoy every success in this coming year of 2015. Some recent posts you might have missed over the holiday period that could be helpful in your planning for marketing and business success in the year ahead… “Looking Ahead – Marketing Calendar January 2015” “Planning Your Marketing […]
Why The Brand Didn’t Live Happily Ever After…
Couldn’t resist posting this wonderful cartoon from Tom Fishburne… Ties in nicely with recent posts about storytelling. Well worth reiterating the point that one of the most common mistakes in marketing and advertising is…
Copywriting Blogs – Recent Items Of Interest
Quick roundup of recent posts of interest on some of the copywriting blogs I read… Over at the Clayton Makepeace blog, the week started with Clayton laying into a direct mail piece he reckoned was the worst he’d ever seen (“You Only Think You Suck”). Entertaining discussion and a useful case study (you can actually […]
Copywriters, Please Don’t Use Words Like This…
In recent posts I’ve been talking about the need to use words carefully. Now it’s amazing that when you direct your attention to a topic, all of a sudden all sorts of examples and items related to that topic appear. It’s your “Reticular Activating System” in operation (more on that some other time, perhaps…Oops! Perhaps […]