Christmas and the New Year are fast approaching. Next week sees the “Thanksgiving” holiday in the USA and “Black Friday” on November 27, which seems to have become a world-wide phenomenon in recent years. This traditionally marks the start of the Christmas shopping season…in reality, of course, that has been in full swing for some […]
Looking Ahead – Marketing Calendar December 2015
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar December 2015. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as […]
Looking Ahead – Marketing Calendar January 2015
2014 (where did the year go?!?) is almost over and the coming year of 2015 is fast approaching. So let’s take a look ahead at the month of January 2015… …and events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion. Of course, the New Year itself […]
Looking Ahead – Marketing Calendar December 2014
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2014. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind […]
Looking Ahead – Marketing Calendar October 2014
Time to look ahead at the month of October 2014 and the events, anniversaries and occasions that smart marketers can take advantage of and use as the basis and reason for an event-driven promotion. The stand out occasion, and one beloved of marketers, is of course “Halloween” on October 31. The origins of Halloween seem […]