…or how to infuriate your customers and followers in one easy lesson. (NOTE: “Mal-Marketing” – a term of my own creation denoting marketing action so poor that not only does it fail to achieve the objective, it actually has damaging business consequences. “Mis-Marketing” or “Dys-Marketing” might also be used.) In the world of personal development, […]
Looking Ahead – Marketing Calendar December 2009
Hardly needs to be said that the main events in December for marketers to focus on are Christmas and New Year! Retail stores have been in full “Christmas Mode” for weeks already… …so if you haven’t yet started to plan your own promotion, there’s no time to lose. I’ve mentioned before that the start of […]