…or how to infuriate your customers and followers in one easy lesson. (NOTE: “Mal-Marketing” – a term of my own creation denoting marketing action so poor that not only does it fail to achieve the objective, it actually has damaging business consequences. “Mis-Marketing” or “Dys-Marketing” might also be used.) In the world of personal development, […]
“Scientific Advertising In The 21st Century” – Part 19 “Letter Writing”
In Chapter 19 of the copywriting classic “Scientific Advertising”, Claude Hopkins turns his attention to the subject of “Letter Writing”. By “Letter Writing”, Hopkins of course means classic direct mail. Here are his initial comments…