With June approaching… …we’re almost halfway through the year 2014! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month. Also… …did you know that June is the biggest month for weddings in the USA? Probably similar in other […]
“Scientific Advertising In The 21st Century” – Part 19 “Letter Writing”
In Chapter 19 of the copywriting classic “Scientific Advertising”, Claude Hopkins turns his attention to the subject of “Letter Writing”. By “Letter Writing”, Hopkins of course means classic direct mail. Here are his initial comments…