…but you’re going to create a killer video! Or… “A simple letter is beyond you…but a Hollywood blockbuster…no problem!” OK. Get the picture. Look, the above comments (hopefully) don’t apply to you. But I’m going to go on a mini-rant about something that is annoying me at the moment. Bear with me because what I […]
Video – Political Ad With Some Copywriting Points To Note
Some useful copywriting points to note in a video that’s been causing something of a stir with comments like “Has Alabama’s Dale Peterson created the best political ad ever?” Here’s the video… Here are a couple of the points that struck me…