Is it a smart marketing strategy to give away good content with no strings attached…not even asking for a simple email? Ace copywriter and marketer Ray Edwards is running an experiment to find out. Over at his blog he’s giving away a mind map of the process he uses to write effective sales copy… …and […]
Archives for September 2010
Marketing History – 100 Years Of Heinz Tomato Soup…
…in the UK, anyway. Yes folks, on 1 September 1910, Heinz tomato soup went on sale in the UK for the first time at the very upmarket Fortnum & Mason. (As an aside, interesting how many items that are today staples, started out as “luxury” goods…the power of the free enterprise system at work!) “Heinz […]