Events, anniversaries and occasions for event-driven marketing in September 2012
Archives for 2012
Olympics And Ambush Marketing
Here’s a wonderful marketing-linked cartoon from the great Tom Fishburne… “One of the great marketing campaigns from the 2012 Olympics didn’t come from an official sponsor. It came from a headphone brand called Beats by Dr. Dre. The Beats brand customized headphones in national colors and then strategically sampled them to athletes. Athletes wore Beats […]
Marketing And Movie Trailers – The Dark Knight Rises
The final movie in Christopher Nolan’s “Dark Knight” Batman trilogy is almost here! “The Dark Knight Rises” hits cinemas on July 20 and I’m certainly looking forward to it. The previous instalment “the Dark Knight” was an absolute blockbuster. So, I don’t think there’s any doubt that this movie will be a success… …but will […]
Looking Ahead – Marketing Calendar August 2012
Welcome to this months “Looking Ahead” feature where we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign. Main event is the 2012 Summer Olympics in London which will be in full swing… …having started on July 27 and running (no pun intended!) until August 12. Looking […]
Serious Copywriting Point…
…to this delightful Tom Fishburne cartoon that lampoons the pretension behind so much mainstream marketing drivel. More about the marketing idea… “‘Brand Laddering’ is one of the most common marketing tools. To drive growth and loyalty, marketers frequently work to elevate benefits of the brand from technical to functional to emotional. But there’s a risk […]
- « Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- 7
- …
- 15
- Next Page »