As a copywriter and profits strategist, I am constantly observing advertising and marketing out there in the “real world”. I particularly keep an eye out for good headlines. Why? Well, as marketer you will be aware that the whole sales process starts by getting someone’s attention and the headline is one of the most important […]
Copywriters – Amazing FREE Tutorial On Marketing Membership Sites
Over at John Carlton’s Blog there are a couple of posts that provide an amazing tutorial for copywriters on marketing membership sites and coaching clubs. In the post titled “Something To Chew On While You Suffer”, John put out a request to those readers who aren’t a member of his “Radio Rant Coaching Club” to […]
Marketers – Which 50% Of Your Advertising Is Wasted?
Of course, the answer to my somewhat provocative headline is “Neither” if you are practicing Direct Response Marketing! The beauty of Direct Response Marketing is that when you test and track your campaigns, you know exactly what’s working and hence the value you’re getting from any particular piece of advertising or marketing. If an advertisement isn’t producing an adequate result, you […]
How Copywriting Can Make Virtually Any Product Exciting And Interesting
One of the challenges facing any copywriter is to come up with the “Big Idea” or the angle that makes a product or service exciting, or at least compelling, to the prospect. It’s what legendary copywriter John Carlton calls “The Hook”. Now, as I was walking along to my “Latin Cardio” class today (I’ll tell […]
Two Ways For Copywriters To Profit From The “Maven Matrix Manifesto”
In the previous post I discussed the new special report “The Maven Matrix Manifesto” from Rich Schefren and Jay Abraham. I’ve now finished going through the report and, as with pretty much everything from Rich and Jay, it’s well worth reading. As I suggested in the earlier post, in many ways the report is simply […]