I was going to call this post “Has The Offline Newsletter Had It’s Day?” but decided to practice my “National Enquirer” headline skills! So which top copywriter has quit? Well, none actually. However, the great John Carlton has decided to stop writing and publishing his monthly “Marketing Rebel Rant” newsletter. The last issue was number […]
Copywriter Pete Godfrey Goes “On The Road”
One of Australia’s top copywriters, Pete Godfrey, is going “On The Road” this February and March to present a series of one day seminars called “Turn Words Into Money”. If you’re a business owner looking to get more out of your marketing or a copywriter looking to boost your skills and add to your “bag […]
Marketing And Creating Value In Your Product – Haigh’s Chocolates
There’s a famous case involving legendary copywriter Claude Hopkins and the Schlitz Beer company. In his book “My Life In Advertising” Hopkins describes an advertising campaign where he explained the enormous lengths the company went to in making the beer and the great care they took to make the beer as “pure” as possible. The […]
Great Resource For Copywriters – “Phrases That Keep Attention”
I know I said this next post would be about “Marketing Lessons From Starbucks”, but I’ve just come across a resource that will be very valuable for you, particularly if you’re a copywriter. Rich Schefren is a guy well worth listening to when it comes to business and marketing. I first came across Rich back […]
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