…before you write a single word of copy. As a direct response copywriter, I read an awful lot of sales letters and advertisements, as you can imagine. The ones that tend to stand out to me are those that follow the advice of copywriting great Robert Collier…
Pete Godfrey’s Master Class Sessions…
…with the home study course that goes with them, will be released tomorrow (Wednesday June 10). I understand that only 200 copies will be made available. You can get on the priority notification list PLUS grab the free reports Pete’s giving away in the run up to the launch right here… …Pete Godrey Master Class […]
A Really Clueless Bank Ad
Every now and again, I come across a piece of advertising copy… …usually a headline or tagline of some sort… …that is absolutely breathtaking in its utter inanity and stupidity. Bear in mind, that as a direct response copywriter I read a lot of ads and see a lot of mediocre advertising. So I’m not […]
Putting Emotion Into A Tagline…
Out on my morning walk, I noticed this tagline on the side of a van… “Making People And Appliances Happy!” It was a Fisher & Paykel van (they’re a white goods and appliances firm), part of the service department. Now this might seem a little “cute” (there was a “Smiley” face on the van too!) […]
Memo To Dell: The “Cool” Position…
…is taken! Been meaning to comment about this item for a while and was reminded yesterday when I popped into the city and saw the offending ads once again. Dell computer has been running some ads down here in Sydney promoting their computers as being cool, hip and stylish (the theme seems to be the […]