“Discounting is EVIL!” – copywriter Pete Godfrey Well, after a raucous Saturday evening (so I’m told…yours truly retired at a relatively early hour)… …the Wizard himself, Pete Godfrey, presented the first session on Sunday morning. “Reinventing Your Marketing” …was the theme. Summarising the session…
Even Big Companies Struggle With Core Marketing Concepts…
…like positioning. I was in Hungry Jack’s the other day grabbing a bite to eat “on the run”. (For non-Australian readers Hungry Jack’s is the name Burger King operates under in Australia…that in itself is an interesting story.) As I was sitting there munching through my Double Cheeseburger, I noticed the ad copy on the […]