I’ve discussed using Groupon as a marketing channel in previous posts… “Marketing And The Holy Groupon” “When ‘Success’ Might Put You Out Of Business” “Before Running A Groupon Promotion, Read This…” However, as it seems that running a Groupon (or other “daily deal”) promotion is the latest “hot” trend in marketing… …I feel obliged to […]
Crocodile Marketing Conference – Sunday Morning Session
“Discounting is EVIL!” – copywriter Pete Godfrey Well, after a raucous Saturday evening (so I’m told…yours truly retired at a relatively early hour)… …the Wizard himself, Pete Godfrey, presented the first session on Sunday morning. “Reinventing Your Marketing” …was the theme. Summarising the session…