Just received the February edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter”. In the “Marketing Savvy Department” Pete makes this observation… “To build a solid relationship with your customers you need to stay in contact on a regular basis.” Now, of course, you need a reason to contact your clients, otherwise…
Copywriting Notes – Being A Better Copywriter
Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day. Full of great material, as always, including these words from Pete on how to become a good copywriter…
Off To Copywriting “Master Class 3.0″…
…in Brisbane with my good mate Pete Godfrey. Looking forward to it and should be a blast. Be great to catch up with not only Pete but all the fantastic copywriters and marketers who went to the previous events. Plus there will be lots of new people as well. You know, if you’re a freelance […]
Copywriting Notes – The Importance Of Being Connected
Just a short edition of “Copywriting Notes” this week. I mentioned in a previous post that I’ve spent a couple of days “Out of the office” with a client. Now, the original intention was to have something of a “mini-seminar”. Reviewing an internet marketing programme that has recently been released and figuring out how best […]
Marketers – Which 50% Of Your Advertising Is Wasted?
Of course, the answer to my somewhat provocative headline is “Neither” if you are practicing Direct Response Marketing! The beauty of Direct Response Marketing is that when you test and track your campaigns, you know exactly what’s working and hence the value you’re getting from any particular piece of advertising or marketing. If an advertisement isn’t producing an adequate result, you […]