Whoa…half of the year is almost gone… …as I am sharply reminded by preparing this look ahead at upcoming events in July 2011. Events, occasions and anniversaries, of course, that astute marketers can use as the basis for a campaign or promotion, Starting with Australia… …this is a pretty lean month. It’s the start of […]
Looking Ahead – Marketing Calendar May 2011
After the event-intensive frenzy of April… …May is fairly quiet. In Australia there is… May 2 – Labour Day (in Queensland) May 8 – Mother’s Day …and “Australian Fashion Week” starts on May 2. Winter is fast approaching and the season can provide a reason for an Autumn themed promotion. Elsewhere around the world…
Looking Ahead – Marketing Calendar April 2011
Here’s our monthly feature looking ahead to April… …at events and anniversaries that marketers can use to base promotions around. April 1 is, of course, the prankster’s delight “April Fool’s Day”. Use carefully, this can backfire on you! Then Easter is the big event of the month. it’s late this year and falls on April […]
Looking Ahead – Marketing Calendar February 2011
Next month is February… …and that means Valentine’s Day (February 14, of course)! Other dates of note… 2 February – Groundhog Day 3 February – Chinese New Year (it’s the “Year of The Rabbit”) 6 February – Monopoly first went on sale in 1935 21 February – Presidents’ Day (USA) For more unusual anniversaries and […]