There’s a famous case involving legendary copywriter Claude Hopkins and the Schlitz Beer company. In his book “My Life In Advertising” Hopkins describes an advertising campaign where he explained the enormous lengths the company went to in making the beer and the great care they took to make the beer as “pure” as possible. The […]
Archives for 2008
Happy New Year! – Have You Planned Your Marketing Calendar?
A belated “Happy New Year” to you! I was away in the UK over the Christmas and New Year period visiting family. As always when I travel, it was interesting to observe what goes on in different countries. I’ll have more observations from my travels about marketing and copywriting in future posts. One thing, however. […]
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