I was going to call this post “Has The Offline Newsletter Had It’s Day?” but decided to practice my “National Enquirer” headline skills! So which top copywriter has quit? Well, none actually. However, the great John Carlton has decided to stop writing and publishing his monthly “Marketing Rebel Rant” newsletter. The last issue was number […]
Archives for 2008
Copywriter Pete Godfrey Goes “On The Road”
One of Australia’s top copywriters, Pete Godfrey, is going “On The Road” this February and March to present a series of one day seminars called “Turn Words Into Money”. If you’re a business owner looking to get more out of your marketing or a copywriter looking to boost your skills and add to your “bag […]
Marketing Calendar – Who’s Your Valentine?
OK, January is almost over (gee, what happened to the first month of the year) and Valentine’s Day is fast approaching. I just received an email from PayPal with a Valentine’s Day promotion. If you’re going to have a special themed promotion, you need to have it organised NOW! Looking a little further ahead, Easter […]
Marketing Lessons From Movie “Special Editions”
One of my all time favourite movies is “Heat”. Written and directed by Michael Mann it stars Al Pacino and Robert de Niro in a crime epic set in LA. It’s an enthralling, fast-paced movie with a surprising amount of depth to it. It also contains possibly the best movie shoot-out scene of all time. […]