Well, November is fast approaching and that also means that the end of the year is drawing nigh. Whatever happened to 2009? Well the year is not over yet so you have plenty of time to take advantage of one of the peak times of the year for pretty much any business. Now is the […]
Archives for 2009
Marketing And Movie Trailers – Surrogates
Leafing through a copy of “Men’s Health” magazine, came across an ad for the movie “Surrogates”. The ad featured a very stylish Bruce Willis looking for all the world as if he was going to stand in as “Frank” in the next “Transporter” flick! Anyway, it was enough to get me to look into the […]
Looking Ahead – Marketing Calendar October 2009
Events coming up in October 2009 that can be used as the basis for a direct response marketing promotion. In Australia… October 5 – Labour Day (NSW and ACT), “May Day” in SA There’s also the start of School Term 4 and…
Looking Ahead – Marketing Calendar September 2009
A little later than usual (apologies, been very busy writing copy all week)… …here’s our look ahead to the month of September 2009 and events that an astute direct response marketer can make use of for a promotion . First up, while I remember, on the 9th of September the numeric version of the date […]
Could Direct Response Marketing Save The Newspaper Business?
The old-style newspaper business is struggling in many countries around the world. Falling circulations, shrinking ad revenues because of difficult economic conditions and an ineffective response to the disruptive change of the internet mean that traditional media groups are in danger of going out of business. So no great surprise when media baron Rupert Murdoch […]
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