Very much looking forward to the upcoming “Sherlock Holmes” movie with Robert Downey Jr and Jude Law. I’m a big fan of the original stories and have read them many, many times. So there’s always a degree of trepidation when someone decides to “interpret” a classic. In this case, however, the director Guy Ritchie is […]
Archives for 2009
What Copywriters And Marketers Need To Know About New FTC Guidelines
Unless you’ve been completely cut off from the online world the last few months… …you’re most likely aware that there has been a fair amount of discussion and not a little concern about new guidelines issued by the US Federal Trade Commission (“FTC”) relating to online marketers. Specifically, as how they relate to bloggers, affiliates […]
Looking Ahead – Marketing Calendar January 2010
Christmas is fast approaching, along with the end of the year of course. Anyone else wondering what happened to 2009? Or even the first decade of the 21st century?!? Zoiks!*! Not too late to launch your own Christmas or New Year promotion. With “New Year’s Resolutions” and plans for 2010 on people’s minds right now, […]
Marketing And The ‘Madness’ Of Luxury Goods
Good article in “The Economist” titled… “Salesman Of The Irrational” It’s all about a Swiss marketer called Jean-Claude Biver who has an impressive record of success in marketing high end watches. Couple of points to note… 1. What he’s really selling is exclusivity and cachet. It’s not really about the watches. 2. Note a great […]
Looking Ahead – Marketing Calendar December 2009
Hardly needs to be said that the main events in December for marketers to focus on are Christmas and New Year! Retail stores have been in full “Christmas Mode” for weeks already… …so if you haven’t yet started to plan your own promotion, there’s no time to lose. I’ve mentioned before that the start of […]
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