...master copywriter Gary Bencivenga (with a title like that, couldn't really be any other copywriter!). Gee, it's been a while since I posted in this "Copywriting Notes" series. Hat tip to Lawrence Bernstein for alerting me to a new project … [Continue reading]
U.S. Election Result And What It Says About “Social Mood”…
...and the implications for copywriters and marketers. I've mentioned the discipline of "Socionomics" on the blog before and the idea that events are to a large extent driven by "social mood". Elections are obviously a very clear expression of … [Continue reading]
A Few Good Copywriters…
OK, this video is actually called "A Few Good Creative Men" but I think they really meant copywriters! Came across this at Pete Godfrey's "Master Class" over the weekend and what can I say? It's very funny. Enjoy! … [Continue reading]
Snapshots From Pete’s Copywriting “Master Class” #3
Here are some snaps of yours truly with fellow copywriter Bill Dimitrovski. Bill has an interesting story. Couple of years ago he was working in a fridge! I think he used to work for a catering company. Not surprisingly, he thought there was more … [Continue reading]
Snapshots From Pete’s Copywriting “Master Class” #2
One of the great things about copywriter Pete Godfrey's "Master Class" events is simply the chance to hang out with the man himself. As with many events like this, a lot of the value from attending comes from the conversations in the breaks and in … [Continue reading]
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