Better Conversion Tip #9 – Test Split testing, also known as A/B testing, is the process of having two identical pages (except for one change) rotate randomly to see which one generates more sales (or opt ins, or whatever the goal of the landing page). A little piece of code called a “cookie” is stored […]
Better Website Conversion Tips – Part 6
Better Conversion Tip #6 – Use Google Analytics Google offers a free conversion and traffic tracking tool that you should take advantage of, if you aren’t already. The tracking tool is comprised of a bit of Javascript code that you put at the bottom of your landing and “thank you” pages—really any page on your […]
Better Website Conversion Tips – Part 5
Better Conversion Tip #5 – Create Redirect Links If you’re promoting a product on your site, and your site is a database-driven shopping cart e-commerce system, then you probably have links like the following for each product page: http://www.mysite.com/store/products.php?id=28475&desc=product%20description%20here&cat=980&refer=477840 Often times when sending a link out like that in an email, it gets chopped up. […]
Better Website Conversion Tips – Part 4
Better Conversion Tip #4 – Add Captions to All Your Photos When people read editorials and articles, they tend to read the captions under the photos. The same will happen in your sales letter. So each and every photo should have a caption under it. If it’s a picture of your product, the caption can […]