Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2014. The calendar is pretty threadbare this month when it comes to major holidays. In the northern hemisphere it’s the dog days of summer. In the south […]
Looking Ahead – Marketing Calendar June 2014
With June approaching… …we’re almost halfway through the year 2014! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month. Also… …did you know that June is the biggest month for weddings in the USA? Probably similar in other […]
Farewell To A Great Modern Pitch Man – Billy Mays
Sad…shocked really…to hear the news of the death of Billy Mays on June 28. I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently. When I started to look more closely at marketing with video, the name Billy Mays came […]