A few weeks back Frank Kern was causing a bit of a storm with his marketing for his “Mass Control” program. One of the tips he shared was what he referred to as John Carlton’s 3-step copywriting formula. To recap, it’s… 1. Here’s what I’ve got. 2. Here’s what it will do for you. 3. […]
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Master copywriter John Carlton is holding a workshop this coming May 2-4. What’s interesting is the way he and his business partner Stan Dahl have chosen to market the event. They’ve decided to auction off the 20 available places on eBay. They are using a “Dutch Auction” process. How this works is that if you […]