Time for our monthly look-ahead… …this time at November 2012… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. We’re fast approaching the end of the year, and that means Christmas, of course. Major retailers will have started their Christmas campaigns a long time before now, so it’s […]
Looking Ahead – Marketing Calendar May 2012
OK, the month of May 2012 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. Locally in Australia, it’s a month with fewer events than April. It’s Autumn, so […]
Looking Ahead – Marketing Calendar For 2012
One of the biggest payoff activities in marketing is to prepare a marketing calendar. And it’s never too early to map out a calendar for the coming year. So here’s a selection of events, holidays and anniversaries you can use to prepare a core marketing calendar for your business. First, a list of the major […]
Marketing And Movie Trailers – The King’s Speech
Been a while since my last “Marketing And Movie Trailers” post… …and as I’ve been to the movies a couple of times recently… (to see “The King’s Speech” and “The Black Swan”, since you ask) …thought it was time for another. “The King’s Speech” is attracting widespread praise and picking up numerous awards. Thoroughly deserved […]
Marketing In 2011 – Thoughts On The Year Ahead
A belated “Happy New Year”! I’ve been away over the Christmas and New Year period visiting family in the UK and just got back. Unfortunately, haven’t quite mastered the art of being a “Road Warrior”… …so apologies for the lack of posts these last few weeks. Now, at this time of year, it’s pretty common […]