Almost half way through 2010 and time to look ahead to June at events and occasions that could be used to build a marketing promotion around. Here in Australia, it’s Winter (June 1 being the “official” start to the season). The Queen’s Birthday long weekend falls on 12-14 June. The Winter solstice occurs this year […]
Looking Ahead – Marketing Calendar December 2009
Hardly needs to be said that the main events in December for marketers to focus on are Christmas and New Year! Retail stores have been in full “Christmas Mode” for weeks already… …so if you haven’t yet started to plan your own promotion, there’s no time to lose. I’ve mentioned before that the start of […]
Looking Ahead – Marketing Calendar June 2009
Gee, where’s the year going to? Already in May and now looking ahead to events and holidays in June that can be used as the focal point for a marketing campaign or event. There’s something of a lack of official holidays in June, so the fallback is to use seasonal or other themes…