OK, I’m here this weekend at the last ever Crocodile Marketing Inner Sanctum conference at the Watermark Hotel in Surfer’s Paradise. Getting up at 4am to catch the first flight up to the Gold Coast wasn’t too bad as it turned out… …but I wouldn’t want to do it everyday! Morning session kicked off with […]
Archives for March 2010
Crocodile Marketing – Last Inner Sanctum Conference
Shock waves swept through the Direct Response Marketing community in Australia recently… …when the “Wizard Of Words”, copywriter Pete Godfrey announced that he was leaving Crocodile Marketing… …the company he had set up with David McMahon only around 18 months ago. According to Pete, he decided to move on because…
Reminder Of Probably The Most Important Buying Motivation
The other day I dropped into a local bookstore to research a new project for a client in the financial services industry. As I’ve mentioned before, I find bookstores a wonderful source of information and inspiration for that matter. Of course, I also research my copywriting projects online (and what a wonderful time saver that […]
Looking Ahead – Marketing Calendar April 2010
The big event this April is Easter… …with Good Friday falling this year on April 2 and Easter Monday on April 5. Quick aside, every year in Sydney we have the “Royal Easter Show” (this year April 1-14). It’s a celebration of all things Australian with a particular emphasis on the countryside. Great event and […]