Amazing, but true! There really are gold nuggets of copywriting and direct response marketing advice to be found in “Bird Droppings”. You see…
Russian Roulette For Business Owners…
…who don’t use direct response marketing and copywriting. In the UK “Daily Telegraph” is this article… “Marketing Spend Falls At Sharpest Rate For Nine Years”. A recent survey found that…
Looking Ahead – Marketing Calendar February 2009
Here’s this month’s look ahead at events in February that you could base a marketing promotion around. (As an aside, it’s already the 11th of the month! How did that happen?!?) The main event of general interest is Valentine’s Day on February 14. In the USA, the month kicks off with the football “Super Bowl” […]
Making It Easy For Customers…
…to buy. I’m currently in the UK spending the Christmas holidays with my brother and his family. From a marketer’s perspective, one of the things I enjoy about visiting the UK is to see how business differs from Australia and if there are any interesting new ideas. Two things I’ve noticed…
Looking Ahead – Marketing Calendar January 2009
Earlier this year I used to post fairly frequent reminders about upcoming events that could form the basis of a promotion or marketing campaign. I stopped those posts largely because I thought they were becomng a little redundant. However, I’ve noticed in the rush of events over recent months that I’ve tended to overlook upcoming […]
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