…from maven and probably the world’s best copywriting coach David Garfinkel. David hasn’t been posting a lot lately so it’s great to read his latest post… “The Street Smart Wisdom Of Denny’s” …with a simple, but effective, way to get more business even in tough times.
“Scientific Advertising In The 21st Century” – Part 16 “Leaning On Dealers”
Couple of points about Chapter 16 of Claude Hopkins’ “Scientific Advertising”… Firstly, when Hopkins talks about “Leaning On Dealers” he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn’t meant to be about “Scientific Advertising For Organized Crime!” Rather, Hopkins is talking about relying […]
Great News For Copywriters…
…and all Direct Response Marketers. Bond and Kevin Halbert, sons of copywriting great Gary Halbert, have announced three exciting new developments concerning the work of their late father…
“Scientific Advertising In The 21st Century” – Part 15 “Test Campaigns”
If there is one idea that justifies the use of the title “Scientific Advertising” by copywriter Claude Hopkins it’s this… “Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table. Go to the court of last resort […]
“Scientific Advertising In The 21st Century” – Part 14 “Getting Distribution”
Chapter 14 of the Claude Hopkins copywriting classic “Scientific Advertising” is all about getting the product to the customer – “Getting Distribution”. Now, for the classic direct response marketer or someone doing business on the internet, this subject may seem of little or no interest. But there are 2 reasons why this may be useful…
- « Previous Page
- 1
- …
- 86
- 87
- 88
- 89
- 90
- …
- 105
- Next Page »