Happy New Year! May I wish you, your family, friends and associates a very happy and prosperous 2009! Prosperous? Of course. Look, there’s no doubt that economic conditions will be challenging. But that doesn’t mean that you can’t prosper…
Copywriting Notes – Makepeace And Bencivenga Part 5
Today we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter. When I originally read this interview, this was the section where I really went “Wow!” and sat up and took even closer notice than before. You […]
A Tip For Copywriters To Boost…
…both your bank balance and something MUCH more important. Lawrence Bernstein over at his “Info Marketing Blog” has a suggestion that may strike you as being crazy… …but that I can vouch from personal experience will work for you. It’s quite simply…
Copywriting Great Gary Halbert On Mindset
While I was checking out the new series of “Boron Letters 2.0” last week, I noticed another article in the Gary Halbert Newsletter archives titled “Mindset”. This looks like it might be a draft “from the archives” because Gary’s son Bond has added some notes. It contains a typical Halbert story with a message…
Copywriting Notes – A Tip From Pulp Fiction
One copywriting blog I love to read is Ben Settle’s “Copywriting Grab Bag”. Might have something to do with Ben and I sharing a love of movies and drawing out copywriting and marketing lessons from them. He has a great post up called “Pulp Fiction’s Secret Marketing Lesson”. In the post he gives you a […]
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