Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2014… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions. After the lull of the last month or so… …it’s a time of a change of seasons. It’s Autumn […]
Looking Ahead – Marketing Calendar July 2014
Time for our regular look ahead…this time at the month of July 2014. Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion. Two big themes or ideas. First, that we’re now in the second half of the year. As […]
Looking Ahead – Marketing Calendar June 2013
With June is approaching… …we’re almost halfway through the year 2013! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month. If you’re in the northern hemisphere… …the broad theme can be thought of as “Summer”. The Summer Solstice […]
Looking Ahead – Marketing Calendar 2013
Ideas to create a marketing calendar for 2013…
Looking Ahead – Marketing Calendar August 2012
Welcome to this months “Looking Ahead” feature where we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign. Main event is the 2012 Summer Olympics in London which will be in full swing… …having started on July 27 and running (no pun intended!) until August 12. Looking […]