Another wonderful cartoon from Tom Fishburne that sums up the difference between direct response copywriting and much of mainstream advertising… Now, I confess to being a fan of “Mad Men”… …and I think this is a little unfair to Don Draper and company. Sure, Don is very focused on being “creative” but…
Copywriting Blogs Roundup – 10 July 2010
Must be the summer lull up in the northern hemisphere… …as it seems to have been a little slow on direct response copywriting and marketing blogs of late. And of those that are publishing, a number are resorting to the (quite legitimate) tactic of republishing earlier posts. Having said that, here are some items very […]
Copywriting Gold Found In Bird Droppings?*!?
Amazing, but true! There really are gold nuggets of copywriting and direct response marketing advice to be found in “Bird Droppings”. You see…
Sex, Controversy And Classic Direct Response Copywriting
Had to bring this item to your attention, partly because of the “controversy” but also because the ad is actually a good example of direct response copywriting. In London, there has been a storm of outrage over billboards carrying the following headline…
How The Once Mighty Are Fallen…
Received a solicitation from Amex yesterday for a Gold Card. Now, in my humble opinion, the classic “Quite frankly” Amex letter is one of the all time great pieces of direct response copywriting. Lost count of how many times I’ve written it out longhand. So it was with a great sense of disappointment…