The chill winds of hard economic times are blowing across the world and hitting some places more than others. I’ve refrained from commenting about the economic situation so far, but I will be posting about the implications for copywriting and sales messages. The “social mood” definitely has implications for sales promotions. However, that’s not what […]
Copywriting Notes – What To Do When You Think You’re A Complete Idiot
I confess. There are times when I feel like a complete idiot. Times when I wonder if I really know what I’m doing. They don’t last, of course (otherwise it would be highly unlikely that I’d be writing this post today!). But for most copywriters (and entrepreneurs, as well) it’s something that comes with the […]