June 12 is the birthday of the late, great “Sir” Gary Halbert… …copywriting and direct response marketing genius and one of the giants of the business in the last 50 years. (And yes, I know it’s June 13 as I write this here in Australia…it’s that “dateline” thing…) To mark the occasion, Gary’s sons (Kevin […]
Better, Faster Copywriting…
…the Scott Haines way. Over at “The Gary Halbert Letter” there is a new post titled… “How To Write Better Copy Faster!”. It’s from copywriter Scott Haines and he lists 12 tested strategies that he has found work very well in helping to turn out profit pulling copy in remarkably quick time. Here are the […]
Great News For Copywriters…
…and all Direct Response Marketers. Bond and Kevin Halbert, sons of copywriting great Gary Halbert, have announced three exciting new developments concerning the work of their late father…
The Influence of Legendary Copywriter Gary Halbert Lives On
Legendary copywriter Gary Halbert may have passed on to the great copy shop in the sky, but his influence lives on. John Carlton (Gary’s long time business associate and buddy) has a post up titled “The Wit And Wisdom Of My Old Halbert, Part 1”. A great read, and looks like it will be the […]
Reflections On The Genius Of Copywriter Gary Halbert
I noted in a previous post the anniversary of the death of legendary copywriter Gary Halbert. Gary was widely regarded as one of the best copywriters in the world and I’d certainly regard him as one of the 3 “Giants” of the Direct Response Marketing world in the second half of the 20th century (the […]