I know that we in Direct Response Marketing prefer not to talk too much about “branding”, but there are a couple of recent news items that I think have some useful lessons. Firstly, Apple Computer recently opened the first proper “Apple Store” in Australia to scenes of chaos and pandemonium (“CBD Chaos As Apple Store […]
Copywriters – The Right Way To Use Questions In Headlines
Australian copywriting maestro Pete Godfrey is blogging up a storm this week. He has just posted an item titled “The Power Of A Provocative Question”. Pete provides a great example of how to draw readers into your copy with this question… “How Much Younger Do You Want To Look?” And, of course, it can easily […]
Copywriters – Amazing FREE Tutorial On Marketing Membership Sites
Over at John Carlton’s Blog there are a couple of posts that provide an amazing tutorial for copywriters on marketing membership sites and coaching clubs. In the post titled “Something To Chew On While You Suffer”, John put out a request to those readers who aren’t a member of his “Radio Rant Coaching Club” to […]