Whoa…half of the year is almost gone… …as I am sharply reminded by preparing this look ahead at upcoming events in July 2011. Events, occasions and anniversaries, of course, that astute marketers can use as the basis for a campaign or promotion, Starting with Australia… …this is a pretty lean month. It’s the start of […]
Are Your Customers About To Hang Up On You…Permanently?
Customer service tends to be low on the priority list for most companies… …especially large companies, for some reason. Sure, they all pay lip service to the idea… …but few actually deliver. Poor Tom Fishburne clearly had a bad experience with United Airlines… …and from the video in his post “your call is very important”…
The Social Media Marketing Delusion…
Couple of excellent cartoons from Tom Fishburne that make very pertinent points about the use of social media in marketing… and…
Video – Copywriting And Marketing Tips From Drayton Bird #1
The great Drayton Bird has just released the first in a series of short videos containing some concise tips on copywriting and marketing. The first covers a fix for a VERY common copywriting mistake… Reminder of why the classic Gary Halbert standby opener of… “If you want [major benefit of your product or service] then […]
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