Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2013. Events, occasions and anniversaries that we can use as the foundation for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as a marketing event. PLEASE […]
Looking Ahead – Marketing Calendar June 2013
With June is approaching… …we’re almost halfway through the year 2013! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month. If you’re in the northern hemisphere… …the broad theme can be thought of as “Summer”. The Summer Solstice […]
Event-Driven Marketing In 2013 – Update
Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013” …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon […]
Looking Ahead – Marketing Calendar December 2012
It’s that time of the month when we look ahead to creating… …a marketing calendar for December 2012. Events, occasions and anniversaries that we can use as the foundation for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as a marketing event. PLEASE do not neglect the […]
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