Quick roundup of recent posts of interest on some of the copywriting blogs I read… Over at the Clayton Makepeace blog, the week started with Clayton laying into a direct mail piece he reckoned was the worst he’d ever seen (“You Only Think You Suck”). Entertaining discussion and a useful case study (you can actually […]
You are here: Home / Archives for special report
‘The Great Copywriting Conspiracy’ – Really?
We seem to be in one of those phases where “controversy” swirls around the online marketing community. We had top copywriter John Carlton talking about a “Copywriting Crisis” recently. Now copywriting heavyweight Clayton Makepeace has released a special report (actually authored by Clayton’s protege Tony Flores) called “The Great Copywriting Conspiracy”. Let me say that […]