Had to go into the City late Thursday afternoon. It was raining, cold and dreary. So I was somewhat surprised to see a line of people outside a telco store that extended around the corner and halfway down the block. Then I remembered…
Archives for July 2010
Aldi’s Reclusive Billionaire Founder Dies
Theo Albrecht, co-founder of the Aldi discount supermarket chain passed away last Saturday… “Aldi’s reclusive founder dies, age 88”. I’ve mentioned before my admiration for the Aldi business model and their marketing, if not always for their products. What I find particularly interesting about the Aldi story is… 1) How Theo and his brother Karl […]
Looking Ahead – Marketing Calendar August 2010
As winter draws to a close here in Australia, not too much on the calendar. There’s a bank holiday in NSW and Show Day up in Queensland. September 1 is the “official” start to spring, so you could do some of the preparation work and “pre-launch” ahead of a seasonal promotion. It’s summer in the […]