If there is one idea that justifies the use of the title "Scientific Advertising" by copywriter Claude Hopkins it's this… "Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that's the way to answer them – … [Continue reading]
Copywriting Notes – A Tip From Pulp Fiction
One copywriting blog I love to read is Ben Settle's "Copywriting Grab Bag". Might have something to do with Ben and I sharing a love of movies and drawing out copywriting and marketing lessons from them. He has a great post up called "Pulp … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 14 “Getting Distribution”
Chapter 14 of the Claude Hopkins copywriting classic "Scientific Advertising" is all about getting the product to the customer – "Getting Distribution". Now, for the classic direct response marketer or someone doing business on the internet, this … [Continue reading]
How The Once Mighty Are Fallen…
Received a solicitation from Amex yesterday for a Gold Card. Now, in my humble opinion, the classic "Quite frankly" Amex letter is one of the all time great pieces of direct response copywriting. Lost count of how many times I've written it out … [Continue reading]
Pssst! Want To Know A Copywriting Secret?
In yesterday's post "A Painful Marketing Lesson..." I touched on the topic of the knowledge that specialists have that outsiders do not. In that case, it was the computer technician knowing some simple tweaks and techniques that I did not. In … [Continue reading]
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